The Automated Coach Podcast

013 | Texas Just Changed the Rules: Could One Text Cost You $5,000? with Dr. Denise Dennis

Dr Denise Dennis Season 1 Episode 13

In today’s episode, Dr. Denise Dennis, Chief Automation Officer, delivers a crucial update that every coach using text messages in their business needs to hear. A brand-new law, Texas Senate Bill 140, or SB140, just went into effect on September 1, 2025, and it’s completely reshaping the rules for sending SMS and MMS messages to Texas residents. Even if you're not based in Texas, if your messages land on a phone in the Lone Star State, this could impact you.

Denise breaks down exactly what the law says, why it matters to coaches and small business owners, and the serious penalties at stake. Think thousands of dollars in fines for a single text sent without proper consent. She unpacks the new requirements, from hefty registration fees to tight sending hours and strict recordkeeping, and offers practical steps you can take right now to protect your business.

If you use text marketing or automated reminders, even simply to confirm appointments, this is an episode you can’t afford to miss. Tune in to find out how to keep your business compliant and thriving in the age of ever-evolving digital communication laws.

Dr. Denise Dennis is a podcast host and business communication expert who is passionate about keeping entrepreneurs up-to-date on crucial industry changes. On her show, The Automated Coach Podcast, she addresses timely topics that impact how businesses connect with their audiences.

Get Dr. Denise’s free guide, The Coach’s Guide to Stress-Free Automation here.

https://aa.actionaccelerated.com/coach-s-guide-to-stress-free-automation.html

You've got a million things on your plate - from scheduling appointments and managing client information to sending follow-up emails and creating personalized content. Manual processes can be overwhelming and drain your precious resources.  But there is a way to make life easier:   Automation is the key!

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